Twice a year or more orders would be Proxy Franchisee communication with the brands, Game, an important moment of mutual development, market order will be decided based on the performance of the work, therefore, orders will be convened to discuss how companies have become the focus of the industry. However, as orders will be important players in the proxy how franchisees will participate in order, what other methods can be used, order Shi You should pay attention to the problem? Continue to report on the period to see how to Return Weapon designers and experts.
Domestic agency franchisees in order to participate on a quarterly basis, most still use the theme based on experience, the original method of single seat of your pants. This not only resulted in similar style clothing market, increased competition, also contributed to the increase in inventory and brand style weakened over time will allow the domestic apparel brands are in the “China brand goods” in the cycle. It is such a market situation, so that more and more companies began to seek a breakthrough. Model order buyers into sight.
Use model order buyers, not only can effectively improve their own clothing brands product development speed and quality, but also allow agents to join their business in good order after Sell .
Focus on product development, is the eternal topic order. The introduction of buyer’s product development model is the most powerful order clothing business rules. Some domestic enterprises have been doing this try to introduce buyers order.
Buyers an enterprise product development model law
Few years ago, apparel order will be held companies, their goal is to release new products, expected orders, sales, investment and so on. Clothing brands now have recognized the above order will absolutely not the focus, absolute priority is to join with the agency carried out a summary of the sale of goods, goods for enterprise development for each problem found on seasonal goods orders whole and the individual structure analysis to identify shortcomings.
A result, many companies have recognized that when the order will be different to make their own goods market acceptance agent franchisees. The existence of structural problems, especially of goods has become a business immediately improve the consensus.
Past, most companies only want to listen to brand agency franchiser said good things, some companies there has even more adverse development goods sales increase in the agency who joined the business. This approach is wrong, any one of the world’s apparel brand, both in product development deficiencies. Now, many apparel companies are clearly the significance of the product ordering. The product has not yet formed, when the next season sales, you will find out the problems of goods, and then be improved. This company has been a greater market returns.
For Clothing Enterprises, the agent can be said franchisees around the market to buy hand. They can clearly recognize an Inventory problems. Therefore, many enterprises in the development of goods before, will hold the “next quarter, product development, information collection and Agent business seminar,” that is ordering. Many businesses do not have professional buyers, but they ask the sales department and product development key personnel to the scene designer, to participate in business with the agency to discuss joining, a clear product development out of the draft. So, agents franchisees how to understand buyer-type ordering model?
By store business model of various order
Chinese clothing market, the times of individual consumption has not come? When the GAP brand buyers student asked me a question this time. I said has come! Our franchisees are agents during a single style but still a large number of orders, neglect display a whole variety of small amount of order and practice. This clothing brands to the product development has also brought about negative effects. Eventually focusing only on large corporate orders for goods supply, and no intention to develop some other styles.
If the agent uses a single-brand store business model, should take less bulk order method of multiple styles.